Hal Niedzviecki is one of the wisest, funniest and most acute cultural critics writing today.-Naomi Klein, author of No Logo Hal Niedzviecki has a blunt message for the army of tattoo and piercing enthusiasts, bloggers, skateboard warriors, and anyone else walking around with the smug certainty that they are one of a kind: Individuality is the new conformity. Niedzviecki's meditations touch on everything from designer religions to webcasts, from reality TV to the endless everybody is a star platitudes of global pop culture. The result is a smart, witty, and impassioned argument that shatters the you-can-do-anything pop myth and exposes the paradox of individualism. Hal Niedzviecki is the founder of Broken Pencil magazine and the author of We Want Some Too: Underground Desire and the Reinvention of Mass Culture.