Cart
Free Shipping in the UK
Proud to be B-Corp

Open Business Models Henry Chesbrough

Open Business Models By Henry Chesbrough

Open Business Models by Henry Chesbrough


£3.49
New RRP £25.00
Condition - Very Good
Only 4 left

Summary

Explains how to make money in an open innovation landscape. This book provides a diagnostic instrument enabling you to assess your company's current business model, and explains how to overcome common barriers to creating a more open model. It also offers examples of companies that have developed such models - including Procter and Gamble and IBM.

Open Business Models Summary

Open Business Models: How To Thrive In The New Innovation Landscape by Henry Chesbrough

In his landmark book Open Innovation, Henry Chesbrough demonstrated that because useful knowledge is no longer concentrated in a few large organizations, business leaders must adopt a new, "open" model of innovation. Using this model, companies look outside their boundaries for ideas and intellectual property (IP) they can bring in, as well as license their unutilized home-grown IP to other organizations. In Open Business Models, Chesbrough takes readers to the next step--explaining how to make money in an open innovation landscape. He provides a diagnostic instrument enabling you to assess your company's current business model, and explains how to overcome common barriers to creating a more open model. He also offers compelling examples of companies that have developed such models--including Procter & Gamble, IBM, and Air Products. In addition, Chesbrough introduces a new set of players--"innovation intermediaries"--who facilitate companies' access to external technologies. He explores the impact of stronger IP protection on intermediate markets for innovation, and profiles firms (such as Intellectual Ventures and Qualcomm) that center their business model on innovation and IP. This vital resource provides a much-needed road map to connect innovation with IP management, so companies can create and capture value from ideas and technologies--wherever in the world they are found.

About Henry Chesbrough

Henry Chesbrough is Adjunct Professor at the Haas School of Business at the University of California at Berkeley, and Executive Director of the Center for Open Innovation at the Institute of Management, Innovation, and Organization (also at Haas).

Additional information

GOR002364560
9781422104279
1422104273
Open Business Models: How To Thrive In The New Innovation Landscape by Henry Chesbrough
Used - Very Good
Hardback
Harvard Business Review Press
2006-11-01
272
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Open Business Models