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Business Environment Ian Brooks

Business Environment By Ian Brooks

Business Environment by Ian Brooks


£3.50
New RRP £28.99
Condition - Very Good
Only 2 left

Summary

This introductory textbook provides students with an understanding of the complexity and dynamism of the organizational (private and public sector) environment. It stresses the rapid change in environmental parameters and the challenges, opportunities and threats that these pose.

Business Environment Summary

Business Environment by Ian Brooks

This introductory textbook provides students with a sound understanding of the complexity and dynamism of the organisational (private and public sector) environment. It stresses the rapid change in environmental parameters and the challenges, opportunities and threats that these pose. A global and particularly European (EU) perspective prevails throughout and students will appreciate the characteristics and prime features of the competitive, economic, legal, political, social, technological and ecological environments and their influence on organisations both now and in future scenarios. The book also stresses that these elements of the environment are inter-connected, and offers an integrated approach. Teacher's Manual (0-13-731465-5).

Table of Contents

The Business Environment. The Competitive Environment. The Macro Economic Environment. The Technological Environment. The Social and Demographic Environment. The Ecological Environment. The Political and Legal Environment. The Public Sector Environment. Challenges and Changes. Case Studies. Europe's Largest Employer: the National Health Sercie. The Hotel Industry: An Anglo-French Comparison. World's Apart: The Business Environment of Oxfam. H.P. Bulmer. Cider and A Lot More. Telecommunications: A Changing Industry. Environmental Concerns: The Case of Scania. The Industrial Countries of South East Asia. Small and Medium Organisations.

Additional information

GOR001719371
9780133767162
0133767167
Business Environment by Ian Brooks
Used - Very Good
Paperback
Pearson Education (US)
1997-04-02
440
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Business Environment