Do you know what holds you back more than anything else? Ian Cooper believes the answer is simple: we are all held back by our failure to ask for what we want. He believes that by asking the right questions of others and ourselves we can all achieve personal and professional success. Ian Cooper puts each of us on the path to success by: Revealing the golden rules of asking. Introducing his formula: the 'Technology of Questions' Enabling us to change our mindsets to 'Just Ask' Demonstrating how particular types of questions can be used in varied situations. Encouraging us to consider a whole range of personal thought questions, which focus on particular issues to enhance the quality of our lives and improve our personal performance. Relevant to both your personal and professional life, Ian Cooper will assist you in understanding the power of positive questioning and help you to get what you want when you want it. By the end of the book you will have subconciously absorbed the 'Just Ask' mindset allowing you to know how to ask the right questions to get the best outcomes. Develop conversation, assertiveness and business skills as you are guided through a series of 'real life' examples to help you to apply the techiques you learn to your own life and situations.