Analyzing basic negotiating skills with the author's game-plan negotiating technique, readers will discover how to strike a balance between gaining advantages and compromising, while avoiding both the hardball tactics that seldom generate necessary concessions and the overly co-operative approach that undermines a negotiator's stance. Through the citing of numerous real-life examples, the book demonstrates how to formulate the terms of the ultimate compromise to fulfil needs while making the deal irresistible to the other party. By the author of Advise and Invent.