The expanded third edition of this popular book covers the major steps involved in successful new home sales. Learn the ins and outs of the comprehensive contract, the move-in, warranty service, referrals, and a great close. Get the best results from your sales and marketing program by learning how to: create a marketing plan; budget for marketing; develop an effective website; conduct local marketing research; manage salespeople; manage prospects; run a public relations campaign; conduct promotional events; use virtual models. This third edition includes a new chapter on using social media in your marketing, a more extensive chapter on multicultural sales, and online access to all checklists included in the book!