Dieting makes you fat! Fat Chance ! examines why so many people spend their lives dieting yet so few ever lose any weight. Up to 70% of women diet at some time in their lives. They want to know why dieting doesn't work, that it is not their fault that they cannot lose weight, and that it is OK to stop dieting. Jane Ogden shows how the process of dieting itself sets you up for failure. She explodes many of the myths about dieting, myths that keep the dieting industry fat, and offers an alternative to dieting - not an alternative magic pill for weight loss but a way to feel good about yourself and to stop thinking that if you feel fat you must be fat.