The Olympic Games Explained: A Student Guide to the Evolution of the Modern Olympic Games by Jim Parry (University of Leeds, UK The University of Leeds, United Kingdom University of Leeds, UK)
This multidisciplinary text is a comprehensive introduction to the central themes and background of the modern Games.
The text considers a range of topics including:
- the ancient Olympics
- the modern revival of the nineteenth century
- the development of the Games throughout the twentieth century.
- the media and the Olympics
- Olympic marketing and sponsorship.
Complemented by a dedicated website offering access to unique archive and other document sources, this book brings its audience the best Olympic educational expertise available.