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Network Radio Ratings, 1932-1953 Jim Ramsburg

Network Radio Ratings, 1932-1953 By Jim Ramsburg

Network Radio Ratings, 1932-1953 by Jim Ramsburg


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Network Radio Ratings, 1932-1953 Summary

Network Radio Ratings, 1932-1953: A History of Prime Time Programs Through the Ratings of Nielsen, Crossley and Hooper by Jim Ramsburg

Network radio from 1932 to 1953 was commercial broadcasting at its highest level: a high-stakes competition embracing technology, industry, government and advertising, ruled by dollars and dictated by ratings. This comprehensive almanac provides a fascinating account of broadcasting's most colorful era, when four nationwide networks dominated American media as no concerted communications force ever had. Early chapters chronicle the development of the broadcasting, advertising and entertainment industries, with an explanation of the ratings system and its evolution. Each subsequent chapter focuses on a specific year of radio's golden age, with industry statistics, daily program ratings and a chart of the year's 50 top programs. A summary lists the era's most successful programs within the five major formats.

Additional information

NLS9780786445585
9780786445585
0786445580
Network Radio Ratings, 1932-1953: A History of Prime Time Programs Through the Ratings of Nielsen, Crossley and Hooper by Jim Ramsburg
New
Paperback
McFarland & Co Inc
2012-02-29
378
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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