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Managerial Economics for Decision Making John Adams

Managerial Economics for Decision Making By John Adams

Managerial Economics for Decision Making by John Adams

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£85.39
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Summary

Managerial Economics for Decision Makingis designed for MBA and final year undergraduates taking a module in Managerial Economics. Ample examples and case studies demonstrate how economics can be used as a tool to tackle issues and problems in a business and management context.

Managerial Economics for Decision Making Summary

Managerial Economics for Decision Making by John Adams

Managerial Economics for Decision Makingis designed for MBA and final year undergraduates taking a module in Managerial Economics. The text is written in a lively and engaging style with the use of mathematics kept to a miniumum. Ample examples and case studies demonstrate how economics can be used as a tool to tackle issues and problems in a business and management context.

Managerial Economics for Decision Making Reviews

'Has a clear practical agenda and provides a compact but rigorous account of relevant concepts... the style is interactive, with excellent self-assessment questions throughout each chapter to prompt readers to think about the practical significance of ideas as they are introduced. This book would work very well as the basis for a one-semester course for those in tune with its approach.' - Times Higher Education Supplement

About John Adams

JOHN ADAMS is Professor of Economics, School of Accounting and Economics at Napier University, Edinburgh, Scotland.

LINDA JULEFF is Senior Lecturer in Economics, School of Accounting and Economics at at Napier University, Edinburgh, Scotland.

Table of Contents

Business Objectives.- The Economic Environment.- Demand Estimation and Forecasting.- Cost Concepts and Cost Estimation Techniques.- Pricing in Theory and Practice.- Non-Price Competition.- Investment Decisions and Capital Constraints.- Traditional versus DCF Method of Investment Appraisal.- Risk and Uncertainty in Investment Appraisal.- Investment Decisions in the Public Sector.- Case Study Siting a Processing Plant.- Managerial Decisions and the Firm's Competitive Strategy.

Additional information

NPB9780333961117
9780333961117
0333961110
Managerial Economics for Decision Making by John Adams
John Adams
New
Paperback
Macmillan Education UK
20030313
360
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

Customer Reviews - Managerial Economics for Decision Making