For undergraduate courses in International Business.
This text thoroughly discusses the differences faced in international environments, the overall strategies companies can take, and the functional alternatives for operating abroad. It features an abundance of colorful maps, strong opening and closing cases, and current examples.
I. BACKGROUND FOR INTERNATIONAL BUSINESS.
1. International Business: An Overview.II. COMPARATIVE ENVIRONMENTAL FRAMEWORKS.
2. The Cultural Environments Facing Business.III. THEORIES AND INSTITUTIONS: TRADE AND INVESTMENT.
5. International Trade Theory.IV. WORLD FINANCIAL ENVIRONMENT.
9. The Foreign-Exchange Market.V. THE DYNAMICS OF INTERNATIONAL BUSINESS-GOVERNMENT RELATIONSHIPS.
11. Governmental Attitudes Toward Foreign Direct Investment.VI. OPERATIONS: OVERLAYING TACTICAL ALTERNATIVES.
13. Country Evaluation and Selection.VII. OPERATIONS: MANAGING BUSINESS FUNCTIONS INTERNATIONALLY.
16. Marketing.