In this completely rewritten edition of John Oakland's best-selling book, he presents a comprehensive yet practical model for Total Quality Management. * More emphasis on the integration of TQM into the strategy of the organization. * More specific advice on how to implement TQM. * The use of ten points to aid senior management in their thinking on commitment, culture and communication issues. * New material on quality function deployment (QFD). * Material on assessing quality systems including the Baldrige and EQA criteria. * New chapters on communications and the quality strategy. * Additional chapter on measurement and benchmarking. * New chapter on teamwork for culture change, including the 'Drive' model. Professor Oakland's book aims to show managers how to implement a Total Quality Management strategy throughout all their activities and thereby achieve top quality performance overall, not just in product or service quality. The book will also meet the requirements of students following courses in management, science and engineering, as well as those working towards professional qualifications in management of quality assurance (such as membership of the Institute of Quality Assurance).