The first step in starting up a business is to draw up a detailed plan. Most providers of finance for start-ups or expansion insist on seeing a business plan before they will even consider the necessary funding. It is also necessary for entrepreneurs to clarify their aims and objectives, and a plan is a good way of achieving this. A business plan is essential - it provides a blueprint for the future of a company and a benchmark against which to measure growth. This updated edition explains the whole process in everyday terms, covering: writing the plan; producing cash-flow forecasts; planning the borrowing; and expanding the business. The author introduces several small businesses as case studies, analysing their business plans, monitoring their progress and discussing their problems. Whether you are looking to start-up or expand, this practical advice should help you to prepare a plan that is tailored to the requirements of your business - one that will get you the financial backing needed.