THE MARKETING PLAN by John Westwood
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THE MARKETING PLAN
Summary
Revised to include market research methods, presentation software and approaches to the key trading areas of Europe, North America and the Asia-Pacific, this practical guide takes readers step-by-step through the marketing planning process to the preparation of all types of marketing plans.
THE MARKETING PLAN Summary
Additional information
GOR013259415
9780749426149
0749426144
THE MARKETING PLAN by John Westwood
Used - Like New
Hardback
Kogan Page Ltd
19980201
224
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins