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International Business, Global Edition John Wild

International Business, Global Edition By John Wild

International Business, Global Edition by John Wild


£3.49
New RRP £59.99
Condition - Very Good
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International Business, Global Edition Summary

International Business, Global Edition by John Wild

For introductory International Business courses with the need for a brief, accessible text.

This Global Edition has been edited to include enhancements making it more relevant to students outside the United States


A readable, concise, and innovative tour through the discipline, International Business: The Challenges of Globalization presents the subject matter in a comprehensive - yet succinct - framework. Real-world examples and engaging features bring concepts to life and make international business accessible to all students.

Table of Contents

I. GLOBAL BUSINESS ENVIRONMENT

1. Globalization

II. NATIONAL BUSINESS ENVIRONMENTS

2. Cross-Cultural Business

3. Politics, Law, and Business Ethics

4. Economics and Emerging Markets

III. INTERNATIONAL TRADE AND INVESTMENT

5. International Trade

6. Business-Government Trade Relations

7. Foreign Direct Investment

8. Regional Economic Integration

IV. THE INTERNATIONAL FINANCIAL SYSTEM

9. International Financial Markets

10. International Monetary System

V. INTERNATIONAL BUSINESS MANAGEMENT

11. International Strategy and Organization

12. Analyzing International Opportunities

13. Selecting and Managing Entry Modes

14. Developing and Marketing Products

15. Managing International Operations

16. Hiring and Managing Employees

Notes

Glossary

Name/Company Index

Subject Index

Additional information

GOR007606436
9780273786979
0273786970
International Business, Global Edition by John Wild
Used - Very Good
Paperback
Pearson Education Limited
2013-03-07
480
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - International Business, Global Edition