Get customers, clients, and co-workers to say yes! in 8 minutes or less This revised second edition by a leading expert of influence continues to teach a proven system of persuasion. Synthesizing the latest research in the field of influence with real-world tested experiences, it presents simple secrets that help readers turn a no into a yes. Every secret in this book has been rigorously tested, validated, and found reliable. * Learn dozens of all-new techniques and strategies for influencing others including how to reduce resistance to rubble * Make people feel instantly comfortable in your presence * Decode body language, build credibility, and be persistent without being a pain * Expert author Kevin Hogan turns the enigmatic art of influence and persuasion into a science anyone can master The amazing secret of The Science of Influence is its simplicity. After you read this book you will immediately understand why people say no to you and learn how to turn that no into a yes from that moment on.