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Marketing Planning Karen Beamish

Marketing Planning By Karen Beamish

Marketing Planning by Karen Beamish

Reviews:
£20,99
Condition - Very Good
Only 2 left
Very Good

Summary

Contains case studies which describe the changes in Marketing Planning strategies. This book also contains examination papers and examiners' reports to enable readers to practise what has been learned and help prepare for the exam.

Marketing Planning Summary

Marketing Planning: 2007/08 by Karen Beamish

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up-to-date with changes in Marketing Planning strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. It is written specially for the Marketing Planning module by the Senior Examiner and Level verifier. This is the only coursebook fully endorsed by CIM. It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.

About Karen Beamish

Ruth is a Principal Lecturer in Marketing and Public Relations at Manchester Metropolitan University Business School. She is the Undergraduate Programme Co-ordinator for a network of newly developed marketing and retail related degrees and is Senior Examiner for the Chartered Institute of Marketings Advanced Certificate Stage 2 Marketing Planning paper, having previously been the Senior Examiner for the Marketing Fundamentals paper. Ruth is also the Principal Examiner for University of Cambridge International Examinations for the Business Career awards (Effective Business Communications papers). Ruth teaches on a range of programmes including the MA in Public Relations and undergraduate programmes in Marketing Management, Retail Management, Advertising and Brand Management. Ruth co-authors on a number of the CIM Coursebooks published by Butterworth-Heinemann, including Marketing Planning 03/04 by Beamish and Ashford. Prior to entering academe, she was based in a management role, gaining marketing experience within the NHS and Business to Business sectors. Ruth has been awarded a PhD, which examines the area of Perceived Risk and Dental Services, from Lancaster University. Previous publications include journal papers on Marketing and Dentistry, Education Marketing, Perceived risk in the public sector, supply chain and relationship management, and educational assessment.

Table of Contents

The Marketing audit; Marketing Planning, implementation and control; Branding; Product operations; Price operations; Place operations; Managing marketing relationships; International Marketing; Industrial/business to business, Not-for-profit.

Additional information

GOR001422998
9780750684040
0750684046
Marketing Planning: 2007/08 by Karen Beamish
Karen Beamish
CIM Coursebook
Used - Very Good
Paperback
Taylor & Francis Ltd
2007-07-17
416
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Marketing Planning