This text argues that the re-engineering movement of today improves on the prevailing wisdom of traditional business models and is driven by expectations and a pursuit of excellence beyond the capabilities of current business theory and practice. After re-examination of customer needs, industry, markets and technology, business leaders must impart a clear vision and perspective on meeting needs in the market-place with new processes. This book is designed for executives and managers who need to redesign business systems and organizations that are fundamentally out of touch with market realities.