The Effective Organization explores the issues and challenges of levering information technology to respond more effectively to client needs and objectives both within a company and a market. Based on examples of successes and failures over the last decade, it provides a forum for discussion within organizations, and between firms and their different business partners.The authors begin by examining the inherent links between business value, business models, and corporate strategy. They show how IT has progressively influenced our perceptions of value by impacting the practice of management, and propose the Value Matrix (t) as a guide to determining how to best deploy talent, organization, and technology to produce value in a company and a market. Building on these foundations, they then turn their attention to how current management practice often neglects the goal of business value. As the prescriptions for optimising organizations and technology have reached their limits, they argue, a radically different approach based on effectiveness and business value offers a promising alternative.