The authors develop a framework for understanding the interrelationship between quality and marketing in services.
Marketing Services Summary
Marketing Services: Competing through Quality by Leonard L. Berry
The authors develop a framework for understanding the interrelationship between quality and marketing in services.
Marketing Services Reviews
Richard M. Hart Chairman of the Trust Committee, BANK ONE, Texas Deals with the reality of the marketplace and effective approaches to marketing service quality. We will provide copies to all of our staff.
Additional information
GOR001555752
9780029030790
002903079X
Marketing Services: Competing through Quality by Leonard L. Berry
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