People react less to what is said than how it is said. This text identifies six styles of communication - noble, socrative, reflective, magistrate, candidate and senator - showing how understanding them allows the reader to present ideas favourably, control the outcome of interactions, and win important debates. Talking scenarios should help the reader create the sounds of success, and hear people talk their way into or out of trouble. Dealing with different styles of people, for example Woody Allen type, Margaret Thatcher type, is covered, while a communication style profit test allows readers to measure the effectiveness and style with which they themselves communicate.