A follow-on from Quality: Total Customer Service, this book shows in greater detail how companies can, and must, implement customer service programmes, how to delight the customer and continually improve their service. Further examination of the ten companies covered in the first book and how they achieved their targets will be accompanied by case studies from other firms such as P & O Ferries, BR Intercity, Rumbelows and examples from the financial sector such as banks and insurance companies. Lynda King Taylor has also written Not For Bread Alone.