Chapter 1: Introduction to Color Planning. Creative Process. Color Language. Color in Context. Color Planning Framework. Overview. Chapter 2: Challenges to Color Planning. Emotionality. Conventionality. Materiality. Rationality. Toward Innovation. Summary. Chapter 3: Art & Science of Color Planning. Principles of Color Perception. Visual System + Light + Object. Measuring Color vision. Color Constancy. Color Systems. Additive & Subtractive. Artist's Wheel. Munsell. Pantone. Summary. Research Notes. Chapter 4: Criterion One: Color as Composition. Color Illusions. Afterimage. Optical Mixing. Simultaneous Contrast. Metamerism. Bezold Effect. Synesthesia. Color Progression + Transition. Color Planning for Shaping Space. Summary. Chapter 5: Criterion Two: Color as Communication. Origins of Color Associations. Color Associations and Building Type. Color Strategy + Brand Identity. Cross-Cultural Marketing with Color. Challenging Negative Color Associations. Evolution of Color Meaning . Color Planning for Communication. Summary. Research Notes. Chapter 6: Criterion Three: Color for Engagement. Cognition. Emotion. Color Temperature Perception. Color + Flavor Perception + Consumption. Color + Space + Depth. Color Planning for Human Response. Summary. Research Notes. Chapter 7: Criteria Four: Color Preferences. Individual Preferences. Group Preferences. Historical Preferences. Stories behind Color Names. Color Forecasting + Cycles of Preference. Color Planning for Creating the New. Summary. Research Notes. Chapter 8: Criteria Five: Color Pragmatics: Functional Side of Color. Color + Lighting Conditions. Color + Materiality. Color + Adaptive Reuse. Color + Sustainability. Color + Digital Media. Planning for Pragmatics. Summary. Research Notes. Chapter 9: Criteria in Concert. Workplace. Hospitality. Restaurants. Retail. Museum. Healthcare. Residence. Lessons from Color Planning Narratives. Summary. Chapter 10: Directions in Color Planning. Color as Process. Color as Product. Color as Environment. Research Challenges. Summary. Appendix: For Further On Line Study. Understanding color: Theories, systems, schemes. Seeing color: Perception, vision, color deficiencies, synesthesia. Measuring color: Artist's Wheel, Munsell, Pantone . Color illusions: Metamerism, optical Illusions. Color communication: Cross-cultural meaning, marketing, branding. Color pragmatics: Interior applications, print and digital Media. Scholars and Innovators: Albers, Itten, Swirnoff. Professional color organizations: ISCC, CAUS, CMG. Bibliography. Credits. Index.