Ellis looks at all species of Kiwi maledom - the archetype, the stereotype and the type(s) he has only just invented...Marc Ellis remains New Zealand s most popular male television presenter and was recently voted our favourite New Zealand male. His humour is unique and his innate ability to thumb his nose at The Establishment and all things P.C will mean no group - no matter how seemingly untouchable - will be spared the Ellis invective. It will also ensure that this book will not lack attention, especially those who don t take themselves too seriously. Twenty-five categories of quintessential Kiwi maledom feature, including: the Ginga (redhead), the Cardycrat (bureaucrat), the Bogan, the Big Fresh (new Pacific Islands immigrant), the Pandabear (Asian immigrant), the Gromit (boy racer) and the AJ (Adrenaline Junkie).