Marketing and Design Management by Margaret Bruce
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Marketing and Design Management
Marketing and Design Management
£5.20
New RRP £30.99
Condition - Very Good
Only 1 left
Summary
This text looks at the interface between marketing and design management, with particular focus on product development and corporate communications. It considers such issues as the role of design on the organization, new product strategies and the effectiveness of the marketing/design relationship.
Marketing and Design Management Summary
Table of Contents
The marketing and design management interface; product development and corporate communication; cases on retail, services and industrial products; best practice; key developments.
Additional information
GOR001499468
9781861521736
1861521731
Marketing and Design Management by Margaret Bruce
Used - Very Good
Paperback
Cengage Learning EMEA
1997-06-12
260
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us