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Understanding Marketing Mark Davies

Understanding Marketing By Mark Davies

Understanding Marketing by Mark Davies

Reviews:
£3.49
New RRP £38.50
Condition - Very Good
Only 1 left
Very Good£3.49New£6.49

Summary

Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products.

Understanding Marketing Summary

Understanding Marketing by Mark Davies

A user friendly approach to marketing for readers with little or no prior knowledge of the subject. The text provides a clear introduction to marketing. The personal feedback approach allows students to reinforce their learning and to build their confidence and ability in the subject. Instructor's Manual (0-13-490475-3).

Table of Contents

Introduction to Marketing. Marketing Planning, The Environment and Competitive Strategy. Marketing Research. Targeting, Segmentation and Positioning. Consumer and Organisational Buyer Behaviour. Managing the Product in the Marketing Mix. Pricing. Distribution. Marketing Communications. Distribution, Advertising and Sales Promotion. Marketing Communications. Public Relations, Personal Selling and Direct Mail. International Markets. Marketing Services. Multiple Choice Questions.

Additional information

GOR002169919
9780134904672
0134904672
Understanding Marketing by Mark Davies
Mark Davies
Used - Very Good
Paperback
Pearson Education (US)
1997-09-26
400
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Understanding Marketing