Contemporary Services Marketing Management: A Reader by Mark Gabbott
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Contemporary Services Marketing Management
Contemporary Services Marketing Management
Summary
This collection of seminal readings covers all aspects of services marketing, including both quality and management.
Contemporary Services Marketing Management Summary
Additional information
GOR005449833
9781861524386
1861524382
Contemporary Services Marketing Management: A Reader by Mark Gabbott
Used - Very Good
Paperback
Cengage Learning EMEA
1996-11-15
537
N/A
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