Moving the Goalposts: A History of Sport and Society in Britain since 1945 by Martin Polley
The first edition has sold well and received coverage in some of the major press (it was the Observer 'Paperback of the Week' when it was first published)
This new edition comes up to date not only chronologically, but also historiographically, and discusses even more sports than the first edition
The market is potentially large - not only because of sports history courses based in history departments, but sports studies departments are increasing their historical focus