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Cambridge IGCSE Enterprise Coursebook Medi Houghton

Cambridge IGCSE Enterprise Coursebook By Medi Houghton

Cambridge IGCSE Enterprise Coursebook by Medi Houghton


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Summary

The only endorsed resources for the Cambridge IGCSE Enterprise (0454) syllabus.

Cambridge IGCSE Enterprise Coursebook Summary

Cambridge IGCSE Enterprise Coursebook by Medi Houghton

The only endorsed resources for the Cambridge IGCSE Enterprise (0454) syllabus. Bringing the world of business into the classroom, this coursebook helps students identify, plan, implement and evaluate their enterprise projects. The book has four sections based around the stages of the project with theory integrated throughout. This helps students relate their practical Enterprise project with the academic principles of business. With a foreword from the specialists at Cambridge Judge Business School, this coursebook helps students appreciate Enterprise skills in the world around them and talk to business people in their communities. Suggested answers to the exam-style questions are in the teacher's resource.

Table of Contents

Foreword from the Cambridge Judge Business School; Introduction to enterprise; Section 1: Identifying your enterprise project Chapter 1: Setting up a new enterprise; Chapter 2: The skills and behaviours of enterprising people; Chapter 3: Enterprise opportunities, risk, legal obligations and ethical considerations; Template 1: How to conduct a PEST analysis; Template 2: SWOT Analysis; Chapter 4: Market research; Template 3: Conducting market research; Section 2: Planning your enterprise project Chapter 5: Planning: objectives, business plans and action plans; Template 4: Action planning checklist; Chapter 6: Sources of finance; Template 5: Choosing sources of finance; Chapter 7: The concept of trade credit; Chapter 8: Financial terms and financial records: cash flow, break-even and income; Template 6: Projected Income and Expenditure; Chapter 9: Marketing: purpose, customer retention and marketing communications; Section 3: Implementing your enterprise project; Chapter 10: Negotiation; Chapter 11: Communication; Template 7: Planning and holding effective meetings; Chapter 12: Help and support for enterprise; Section 4: Evaluating your enterprise project; Chapter 13: Evaluating the success of your project; Glossary; Index.

Additional information

GOR009102443
9781108440356
1108440355
Cambridge IGCSE Enterprise Coursebook by Medi Houghton
Used - Like New
Paperback
Cambridge University Press
2018-03-22
198
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
The book has been read, but looks new. The book cover has no visible wear, and the dust jacket is included if applicable. No missing or damaged pages, no tears, possible very minimal creasing, no underlining or highlighting of text, and no writing in the margins

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