A guide to the wide range of terms used in marketing, from action plans to zero ratings. This book is of interest to marketers, general managers, or to people who want to understand the importance of marketing in the business world.
Economist Pocket Guide to Marketing Summary
Economist Pocket Guide to Marketing by Michael J. Thomas
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GOR004512526
9780631147671
0631147675
Economist Pocket Guide to Marketing by Michael J. Thomas
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us
Customer Reviews - Economist Pocket Guide to Marketing