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Consumer Behavior Michael R. Solomon

Consumer Behavior By Michael R. Solomon

Consumer Behavior by Michael R. Solomon

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New RRP £53.99
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Consumer Behavior Summary

Consumer Behavior: Global Edition by Michael R. Solomon

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Table of Contents

SECTION 1: CONSUMERS IN THE MARKETPLACE
Chapter 1. Consumers Rule
SECTION 2: CONSUMERS AS INDIVIDUALS
Chapter 2. Perception
Chapter 3. Learning and Memory
Chapter 4. Motivation and Values
Chapter 5. The Self
Chapter 6. Personality and Lifestyles
Chapter 7. Attitudes and Persuasive Communications
SECTION 3: CONSUMERS AS DECISION MAKERS
Chapter 8. Individual Decision Making
Chapter 9. Buying and Disposing
Chapter 10. Groups
Chapter 11. Organizational and Household Decision Making
SECTION 4: CONSUMERS AND SUBCULTURES
Chapter 12. Income and Social Class
Chapter 13. Ethnic, Racial, and Religious Subcultures
Chapter 14. Age Subcultures
SECTION 5: CONSUMERS AND CULTURE
Chapter 15. Cultural Influences on Consumer Behavior
Chapter 16. Global Consumer Culture

Additional information

GOR011388210
9780137034963
0137034962
Consumer Behavior: Global Edition by Michael R. Solomon
Michael R. Solomon
Used - Well Read
Paperback
Pearson Education (US)
20100325
688
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book. We do our best to provide good quality books for you to read, but there is no escaping the fact that it has been owned and read by someone else previously. Therefore it will show signs of wear and may be an ex library book

Customer Reviews - Consumer Behavior