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Key Marketing Metrics Neil Bendle

Key Marketing Metrics By Neil Bendle

Key Marketing Metrics by Neil Bendle

Reviews:
£25.00
New RRP £37.99
Condition - Very Good
Only 1 left
Very Good

Key Marketing Metrics Summary

Key Marketing Metrics: The 50+ metrics every manager needs to know by Neil Bendle

Measure, manage and get the most out of your marketing.

Key Marketing Metrics is the definitive guide to today's most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge.

With leading experts, discover how to build your reputation by:

  • Using marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and triangulate to optimal solutions
  • Applying high-value metrics for virtually every facet of marketing to maximise the return on your investment and identify the best new opportunities for profit
  • Building models to assist with planning to give you the best tools for decision-making

In its third edition, this award-winning book now includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity.

About Neil Bendle

Neil T. Bendle is an Assistant Professor of Marketing at the Ivey Business School, Western University, Canada. He holds a PhD from the Carlson School of Management, University of Minnesota, and an MBA from Darden. He has been published in journals such as Marketing Science and the Journal of Consumer Research.

Paul W. Farris is Landmark Communications Professor and Professor of Marketing at The Darden Graduate Business School, University of Virginia, where he has taught since 1980. Previously he was on the faculty of the Harvard Business School and worked in marketing management for Unilever.

Phillip E. Pfeifer is Richard S. Reynolds Professor of Business Administration at The Darden Graduate Business School, currently specializes in direct/interactive marketing. He has published a popular MBA textbook and more than 35 refereed articles in journals such as the Journal of Interactive Marketing, Journal of Database Marketing, Decision Sciences, and the Journal of Forecasting.

Dr. David J. Reibstein is the William S. Woodside Professor and Professor of Marketing at the Wharton School, University of Pennsylvania. Dave has been on the Wharton Faculty for more than two decades. He was the Vice Dean of the Wharton School, and Director of the Wharton Graduate Division.

Additional information

GOR013861088
9781292360867
1292360860
Key Marketing Metrics: The 50+ metrics every manager needs to know by Neil Bendle
Neil Bendle
Financial Times Series
Used - Very Good
Paperback
Pearson Education Limited
2021-03-02
496
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Key Marketing Metrics