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Designing Reality Neil Gershenfeld

Designing Reality By Neil Gershenfeld

Designing Reality by Neil Gershenfeld


£11,70
New RRP £22,99
Condition - Very Good
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Summary

Fabrication promises the end of work and a revolution in how we make everything. The only question is, will all of us benefit, or just a few?

Designing Reality Summary

Designing Reality: How to Survive and Thrive in the Third Digital Revolution by Neil Gershenfeld

The 20th century witnessed two digital revolutions. Computing power has revolutionized every industry, from finance to agriculture to pharmaceuticals. We've got computers at work and at home, in our pockets and our bags, on our wrists, and even embedded in the architecture of our houses. At the same time a revolution in digital communication unfolded, which has forever altered our lives-work, social, and private-by enabling a world in which we're never impossible to reach and have nearly limitless power to express ourselves. But no one saw the downsides of these: powerful computers threaten to displace human labor from a range of jobs, both blue and white collar, and, after an election in which the Internet played such a pivotal role in spreading disinformation-not to mention the simple problem of never being able to escape our jobs if our email goes with us everywhere-the possible pitfalls of free communication become clearer.

And now, as Neil Gershenfeld, Joel Cutcher-Gershenfeld, and Alan Gershenfeld make clear, we are in the early years of the third digital revolution: from computation and communication comes fabrication. Fabrication includes everything from 3D printing to laser cutters to machines that can assemble anything, including themselves, by precisely controlling the placement of individual atoms. We will soon be able to program matter the same way we can now program a computer. This may sound outlandish, but just as the smartphone is the logical conclusion of trends in computing that began in the 1960s, so is this fabrication technology of the future the extension of today's trends in manufacturing. Neil Gershenfeld, an MIT professor, is at the forefront of making it a reality, through his scientific work as well as his championing of Fab Labs, a sort of low-cost personal factory. In Designing Reality, he and his brothers Alan and Joel explore not just the promise but the perils of this revolution in fabrication. On one extreme, it promises self-sufficient cities, the end of work, and the ability for each of us to design and create anything we can imagine. On the other, it could lead to the concentration of wealth in very few hands. Neither guaranteeing utopia nor insisting that our worst nightmares are about to come true, the Gershenfelds are trying to anticipate the future and teach us how best to prepare for it, personally and as a society, across education, employment and more. The first two digital revolutions caught us flat-footed, and there has been a heavy price to pay. Let us prepare for the future, not simply react to it.

About Neil Gershenfeld

Neil Gershenfeld has been called the intellectual father of the maker movement. He leads MIT's pioneering Center for Bits and Atoms and is the founder of the global network of community fab labs that's approaching 1,000 sites. His earlier books When Things Start to Think and Fab presented what became known as the Internet of Things and the maker movement long before those became familiar. He lives in Cambridge, Massachusetts.

Alan Gershenfeld is a pioneer in harnessing the power of digital media for learning and social impact. As a former studio head at Activision, former chairman of Games for Change and cofounder/president of ELine Media, he has helped to bring the power of games and media to engage, educate, and empower millions of youth and young adults. Alan is currently working with the Center for Bits and Atoms and the Fab Foundation on an ambitious DARPA funded game to fire the imagination of a generation around the future of digital fabrication. He lives in Tempe, Arizona.

Joel Cutcher-Gershenfeld is a world leader in workplace transformation and institutional change, with a client list ranging from Ford and UAW to the nation of Australia. He is professor in the Heller School for Social Policy and Management at Brandeis University and serves as editor of the Negotiation Journal, published by the Program on Negotiation at Harvard Law School. Joel led the first stakeholder alignment map across the US fab lab network and cofounded the Champaign Urbana Community Fab Lab. He lives in Waltham, Massachusetts.

Additional information

GOR011196684
9780465093472
0465093477
Designing Reality: How to Survive and Thrive in the Third Digital Revolution by Neil Gershenfeld
Used - Very Good
Hardback
Basic Books
20171130
288
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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