Managers and leaders are asked to create strategies that will win market share, create lasting value, and drive profits for their organizations. Unfortunately, the tools in strategy creation haven't changed in more than 20 years - until now. Strategic consultant Nilofer Merchant shows you how to get results through collaboration, killing off ideas, and honing your leadership. Simply put, she shows you how to develop the knack that successful leaders have. Unlike other books that focus on collaboration, The New How focuses on processes, people, and ideas. Does your company have the knack to create winning strategies or are you out of sync with today's realities? Do you have the knack to lead a team to create meaningful and lasting strategies that your whole organization can execute? What are you waiting for? Get this book and get going. With The New How, you will: learn how strategy belongs with the business team, not just with the chiefs; recognize that strategy and execution are thoroughly intertwined; there can be no gap; understand how successful strategy is founded in idea selection - a bunch of good ideas is not enough to build strategy; and, create company strategy and link it to targeted execution, using the practical models and techniques provided. For years, management gurus have said that 'people matter'. But those same gurus still relegate strategy to an elite set of executives using old strategy creation models. The New How provides you with a different approach, developed by Nilofer Merchant through years of practical experience as a consultant for Adobe, Palm, SAP, Nokia, Symbian, Logitech, Symantec, and other successful companies.