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Effective Small Business Management Norman M. Scarborough

Effective Small Business Management By Norman M. Scarborough

Effective Small Business Management by Norman M. Scarborough

Reviews:
£3.49
New RRP £130.99
Condition - Very Good
Only 1 left
Very Good

Summary

For undergraduate and graduate courses in entrepreneurship and/or small business management. This book provides you a pathway to launching a new, small business successfully.

Effective Small Business Management Summary

Effective Small Business Management: International Edition by Norman M. Scarborough

Discover how to successfully launch and manage a small business.

Open your mind to the possibilities, challenges, and rewards of becoming a small business owner with Effective Small Business Management. This text provides readers with the tools they need in order to launch and manage a small business.

This edition features new and current examples, updated information on ethics and social responsibility, and several new pedagogical features.

Table of Contents

Section 1: The Challenge of Entrepreneurship
Chapter 1: Entrepreneurs: The Driving Force behind Small Business
Section 2: Building the Business Plan: Beginning Considerations
Chapter 2: Strategic Management and the Entrepreneur
Chapter 3: Choosing a Form of Ownership
Chapter 4: Franchising and the Entrepreneur
Chapter 5: Buying an Existing Business
Chapter 6: Conducting a Feasibility Analysis and Crafting a Winning Business Plan
Section 3: Building a Business Plan: Financial Issues
Chapter 7: Creating a Solid Financial Plan
Chapter 8: Managing Cash Flow
Section 4: Building a Business Plan: Marketing Your Company
Chapter 9: Building a Guerrilla Marketing Plan
Chapter 10: Creative Use of Advertising and Promotion
Chapter 11: Pricing and Credit Strategies
Chapter 12: Global Marketing Strategies
Chapter 13: E-Commerce and Entrepreneurship
Section 5: Putting the Business Plan to Work: Finding Financing
Chapter 14: Sources of Equity Financing
Chapter 15: Sources of Debt Financing
Section 6: Location and Layout
Chapter 16: Location, Layout, and Physical Facilities
Section 7: Managing a Small Business: Techniques for Enhancing Profitability
Chapter 17: Supply Chain Management
Chapter 18: Managing Inventory
Section 8: Managing People: A Company's Most Valuable Resource
Chapter 19: Staffing and Leading a Growing Company
Section 9: Legal Aspects of Small Business: Succession, Ethics, and Government Regulation
Chapter 20: Management Succession and Risk Management Strategies in the Family Business
Chapter 21: Ethics and Social Responsibility: Doing the Right Thing
Chapter 22: The Legal Environment: Business Law and Government Regulation

Additional information

GOR007002942
9780132378154
0132378159
Effective Small Business Management: International Edition by Norman M. Scarborough
Norman M. Scarborough
Used - Very Good
Paperback
Pearson Education (US)
20110526
888
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Effective Small Business Management