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Marketing Communications Patrick De Pelsmacker

Marketing Communications By Patrick De Pelsmacker

Marketing Communications by Patrick De Pelsmacker

Reviews:
£7.00
New RRP £49.99
Condition - Very Good
Only 2 left
Very Good

Marketing Communications Summary

Marketing Communications: A European Perspective by Patrick De Pelsmacker

Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an extensive overview of the key concepts, techniques and applications of the field within a European context, it offers a fresh and comprehensive introduction to the discipline.

About Patrick De Pelsmacker

Patrick De Pelsmacker is Professor of Marketing at the University of Antwerp and part-time Professor of Marketing at Ghent University. Maggie Geuens is Professor of Marketing at Ghent University and affiliated researcher at the Vlerick Business School. Joeri Van den Bergh is co-founder, managing partner and Gen Y expert of InSites Consulting, a global research agency, and author of How Cool Brands Stay Hot.

Table of Contents

Chapter 1 - Integrated communications Chapter 2 - Branding Chapter 3 - How marketing communications work Chapter 4 - Marketing communications planning Chapter 5 - Advertising Chapter 6 - Online Communication Chapter 7 - Media planning Chapter 8 - Brand Activation Chapter 9 - Direct marketing Chapter 10 - Public relations Chapter 11 - Sponsorship Chapter 12 - Exhibitions aNd trade fairs Chapter 13 - Measuring campaign effectiveness Chapter 14 - Ethical issues in marketing communications

Additional information

GOR009993342
9781292135762
129213576X
Marketing Communications: A European Perspective by Patrick De Pelsmacker
Patrick De Pelsmacker
Used - Very Good
Paperback
Pearson Education Limited
2017-08-16
648
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Marketing Communications