The Business of Invention: Evaluating and Marketing Patentable Ideas by Patrick Lawrence
This volume addresses the problems faced by an individual wishing to commercialize his or her invention. Most inventors never make money from their creations, either through lack of capital, time or commitment, but mainly because the commercial imperative is missing. Of all the pitfalls, this is the most common; it is hard for an inventor to assess the material worth of his own creation. The book is designed to help readers in this capacity. It includes leads to a variety of organizations, both public and private, which offer help to inventors. It shows how to go about getting inventions launched and marketed in a way that should bring inventors their just rewards.