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Corporate Communication ISE Paul A Argenti

Corporate Communication ISE By Paul A Argenti

Corporate Communication ISE by Paul A Argenti


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Corporate Communication ISE Summary

Corporate Communication ISE by Paul A Argenti

Corporate Communication stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

About Paul A Argenti

Over the past twenty-five years Professor Paul A. Argenti (Hanover, NH) has provided management, leadership, and corporate communication consulting and training for over 100 corporations and non-profit organizations around the world. His clients cover a broad range including Sony, Nokia, General Electric, and Novartis. He is currently Professor of Corporate Communication, Tuck School of Business. Argenti has taught management and corporate communication starting in 1977 at the Harvard Business School, from 1979-81 at the Columbia Business School and since 1981 as a faculty member at Dartmouths Tuck School of Business, which is one of the most highly rated and prestigious business schools in the world. He has also taught as a visiting professor at the International University of Japan, the Helsinki School of Economics in Finland, Erasmus University in the Netherlands, Columbia and London Business Schools Global EMBA program, and Singapore Management University. He currently serves as Faculty Director for the Tucks Leadership and Strategic Impact program. His most recent books include: Strategic Corporate Communication, published by McGraw-Hill and The Fast Forward MBA Pocket Reference (second edition), which was released through Wiley. His is the author of articles for both academic and managerial journals such as the Harvard Business Review, Sloan Management Review, Leader to Leader, and California Management Review.

Additional information

NGR9781265092252
9781265092252
1265092257
Corporate Communication ISE by Paul A Argenti
New
Paperback
McGraw-Hill Education
2022-03-24
576
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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