On December 31, 2008, personal chef, trainer, and former model Paul PJ James set out to add nearly 100 pounds to his ripped 176-pound physique. This anti-New Year's resolution was driven by a yearning to empathize with his overweight clients and to demonstrate that with dedication and the right tools, weight loss success is possible. In six months, PJ packed on 50 percent of his body weight; when he attempted to lose it, he realized the true challenges of overweight people everywhere. Working through addiction to sweets and carbs, injuries, and embarrassment, PJ discovered a plan that really works. No b.s., no empty promises, just real tools and strategies from someone who walked the talk to figure out how to best help those who need it most. With a targeted fitness program, clean eating recipes, and success stories, Take It Off, Keep It Off is a guide to changing your life-for good.