Name: Entrepreneurial Journalism By Paul Marsden (CQP MCQI, Dip Mgmt, Head of Quality at Horizon Nuclear Power, UK)
SKU: 9781138190368
Price: 6.60 GBP
Availability: OutOfStock

Entrepreneurial Journalism Summary

Entrepreneurial Journalism: How to go it alone and launch your dream digital project by Paul Marsden (CQP MCQI, Dip Mgmt, Head of Quality at Horizon Nuclear Power, UK)

Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online.

Topics include:

* advice on launching digital start-ups;

* how to use key analytics to track and focus readership;

* engaging with mobile journalism by utilising smartphone and app technology;

* developing revenue streams that can make digital journalism sustainable;

* legal and ethical dilemmas faced in a modern newsroom;

* the challenges of producing news for mobile readers.

The book features leading figures from the BBC, Google and the Guardian, as well as some of Britain's best entrepreneurial reporters, who offer advice on thriving in this developing media landscape. Additional support comes from an online resource bank, suggesting a variety of free tools to create online news content.

Entrepreneurial Journalism is an invaluable resource for both practising journalists and students of journalism.

Entrepreneurial Journalism Reviews

Kelly Toughill, University of King's College, Halifax, Canada - 'It is comprehensive. It hits all of the major points of contemporary production and sustainability...We need a new text for the first-year course (Foundations of Journalism - Module in Journalism Economics). Nothing out there is adequate. This might work well. We also need a good text on entrepreneurial journalism for our graduate program.'

Sue Greenwood, Staffordshire University, UK - 'The focus on practical skills and advice is the strongest element in making this a book students will want to use... The focus on case studies makes for a more accessible book and delivers a much broader range of voices and experiences for students to learn from... Including freelancing as entrepreneurialism is a strength... I would recommend that it was made available to my students as supplementary reading.'

Tim Dunlop, Centre for Advancing Journalism, University of Melbourne, Australia - 'Sounds like a good, basic intro to some important issues, including the use of tech in performing journalism. The interviews with people like Jeff Jarvis could be valuable... I would say that the real weakness here is that the material is likely to be very dated by the time of publication and that there is not nearly enough attention to social media.'

About Paul Marsden (CQP MCQI, Dip Mgmt, Head of Quality at Horizon Nuclear Power, UK)

Paul Marsden lectures at Leeds Trinity University, UK. He specialises in online journalism, teaching trainee journalists how to build news websites, use technology to tell stories in innovative ways and utilise social platforms to build an audience and generate income from digital reporting.

Additional information

Sku

GOR013784147

ISBN 13

9781138190368

ISBN 10

1138190365

Title

Entrepreneurial Journalism: How to go it alone and launch your dream digital project by Paul Marsden (CQP MCQI, Dip Mgmt, Head of Quality at Horizon Nuclear Power, UK)

Author

Paul Marsden (CQP MCQI, Dip Mgmt, Head of Quality at Horizon Nuclear Power, UK)

Condition

Used - Good

Binding type

Paperback

Publisher

Taylor & Francis Ltd

Year published

2017-01-19

Number of pages

184

Prizes

N/A

Cover note

Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

Note

This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

Entrepreneurial Journalism Paul Marsden (CQP MCQI, Dip Mgmt, Head of Quality at Horizon Nuclear Power, UK)

Entrepreneurial Journalism by Paul Marsden (CQP MCQI, Dip Mgmt, Head of Quality at Horizon Nuclear Power, UK)

Entrepreneurial Journalism Summary

Entrepreneurial Journalism: How to go it alone and launch your dream digital project by Paul Marsden (CQP MCQI, Dip Mgmt, Head of Quality at Horizon Nuclear Power, UK)

Entrepreneurial Journalism Reviews

About Paul Marsden (CQP MCQI, Dip Mgmt, Head of Quality at Horizon Nuclear Power, UK)

Table of Contents

Additional information

Customer Reviews - Entrepreneurial Journalism