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Research Business Studies Pervez Ghauri

Research Business Studies By Pervez Ghauri

Research Business Studies by Pervez Ghauri


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Condition - Well Read
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Summary

Demonstrates to students the importance of a scientific approach to business research and problem-solving projects. This guide shows how to formulate a problem and choose a research method, and how to argue and motivate.

Research Business Studies Summary

Research Business Studies by Pervez Ghauri

This guide demonstrates to students the importance of a scientific approach to business research and problem-solving projects. It shows how to formulate a problem and choose a research method, and how to argue and motivate. The book discusses the practicalities of research such as problem formulation, relating the research to previous studies, choosing the right methodology, presentation of results, report writing and drawing conclusions. This work is intended for MBA/MSc and undergraduate students doing business studies, business administration, economics, finance and marketing courses. Consultants and organizations undertaking research in business studies should also find this a useful text.

Table of Contents

Introduction 1. research in business studies 2. Problem formulation and problem handling in (practical) research 3. Research designs 4. Measurements: mapping the empirical world 5. Data collection and sources 6. Sampling 7. Qualitative methods 8. Data analysis 9. Writing the final report References. Appendix. Index.

Additional information

GOR006119216
9780130157102
0130157104
Research Business Studies by Pervez Ghauri
Used - Well Read
Paperback
Pearson Education (US)
1994-12-22
176
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book. We do our best to provide good quality books for you to read, but there is no escaping the fact that it has been owned and read by someone else previously. Therefore it will show signs of wear and may be an ex library book

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