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Seeing Stars Pramod K Nayar

Seeing Stars By Pramod K Nayar

Seeing Stars by Pramod K Nayar

Reviews:
£7.50
New RRP £14.99
Condition - Very Good
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Very Good

Summary

Explores the ways in which celebrities are 'manufactured', how they establish their hold on the public imagination, and how social responses enable them to be what they are. This book proposes that these responses are generated as a result of media constructions of celebrities.

Seeing Stars Summary

Seeing Stars: Spectacle, Society and Celebrity Culture by Pramod K Nayar

Seeing Stars: Spectacle, Society and Celebrity Culture explores the ways in which celebrities are manufactured, how they establish their hold on the public imagination and how social responses enable them to be what they are.

Celebrity culture is marked by three main responses: adulation, identification and emulation. These responses are generated as a result of media constructions of celebrities. Therefore, celebrity culture needs to be studied as a consequence of new forms of media representation and mass culture. The author aims to explore this phenomenon, especially from the 1990s. It is a popular introduction to celebrity culture and a new society of spectacle that is visible in India today through a rigorous analyses of a range of media sources.

Seeing Stars Reviews

Nayars book on celebrity culture examines the processes through which celebrities are constructed and packaged as consumer productsThe chapters in the book reveal that celebrity culture is a revealing lens through which to view significant cultural shifts taking place in contemporary urban India. The analysis of celebrity culture in the book unravels changing conceptions of legitimacy, authority and credibility that are at work in Indian culture today[The book] will be of great interest to students of consumption studies and consumer culture, media studies, celebrity studies, popular culture, and cultural studies, and Asian studies.

-- Contributions to Indian Sociology

The book definitely marks the arrival of cultural studies in the department of literature in the country.

-- The Tribune
The style is informal and breezy, but the information is solid and in-depth, so it is accessible to readers beyond the purely academic. It offers interesting insights into an aspect of popular culture that is all around us and governs our lives in a hundred ways, yet we rarely give much thought to the phenomenon. Seeing stars should certainly wake us all up. -- The New Indian Express

Seeing Stars has a resonance that goes beyond the academic sphere. It holds up a mirror to what we have become as a society.

-- Mail Today

A rare study of celebrity and Page3 culture in India, the book, explores "celebrity ecology" in order to understand the processes that transform a celebrity into a "consumer product".

-- The Financial Express

This is a valuable book, and would be of interest to scholars and lay readers alike.

-- The Telegraph

About Pramod K Nayar

Pramod K Nayar teaches at the Department of English, University of Hyderabad, India. His work in postcolonial studies includes English Writing and India, 16001920:Colonizing Aesthetics (2008), Postcolonial Literature: An Introduction (2008), The Great Uprising: India, 1857 (2007), The Trial of Bahadur Shah Zafar (2007) and The Penguin 1857 Reader (2007). His interests in cultural studies include superheroes, consumer culture, cool, posthumanism and new media cultures, and his work here includes An Introduction to Cultural Studies (2008), Reading Culture: Theory, Praxis, Politics (2006), Virtual Worlds: Culture and Politics in the Age of Cybertechnology (2004), and a book on literary and cultural theory (Literary Theory Today, 2002), besides numerous essays on cyberculture and, more recently, on human rights narratives. Among forthcoming books are a study of new media and cyberculture, postcolonialism, a history of the Raj and an edited collection on English life in India.

Table of Contents

Preface Who Wants to be a Celebrity? A Star is Born: Constructing Celebrity Star Power: The Celebrity as Spectacle Star Spotting: Celebrity and Scandal With Stars in our Eyes: Consuming Celebrity Conclusion: The New Cool of Celebrity Culture Bibliography Index

Additional information

GOR011438402
9788178299075
8178299070
Seeing Stars: Spectacle, Society and Celebrity Culture by Pramod K Nayar
Pramod K Nayar
Used - Very Good
Paperback
SAGE Publications India Pvt Ltd
2009-01-14
220
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Seeing Stars