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The World of Marketing: An Overview of Marketing; Strategic Planning for Competitive Advantage; The Marketing Environment and Marketing Ethics; Developing a Global Vision. Analyzing Marketing Opportunities: Consumer Decision Making; Business Marketing; Segmenting and Targeting Markets; Decision Support Systems and Marketing Research. Product Decisions: Product Concepts; Developing and Managing Products; Services and Nonprofit Organization Marketing. Distribution Decisions: Marketing Channels and Supply Chain Management; Retailing. Promotion Decisions: Integrated Marketing Communications; Advertising and Public Relations; Sales Promotion and Personal Selling. Pricing Decisions: Pricing Concepts; Setting the Right Price. Technology Driven Marketing: Internet Marketing; Customer Relationship Marketing; One-to-One Marketing. Appendix: Careers in Marketing.