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'The most influential consultant alive.' Fortune


One of the classics of business literature, What the CEO Wants You to Know by bestselling author Ram Charan has been expanded and completely updated for today's business world. The book describes the fundamentals behind every business, from a street vendor in Nicaragua to a global corporation.

Drawing on stories from his childhood helping with the family shoe store in India and on multinational companies including Amazon, Apple, Netflix and Starbucks, Charan shows that every money-making enterprise is the same at its core. He demystifies the language of big business - terms such as gross margin, inventory velocity and return on invested capital - by explaining in clear, simple language what they actually represent. And he demonstrates with concrete examples how leaders falter when they lose sight of even one of these basics.

This concise and engaging book will lift your perspective, and maybe your ambitions, by teaching you how to cut through the complexity of any business. It will get you thinking like a CEO in no time.