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Corporate Foresight Rene Rohrbeck

Corporate Foresight By Rene Rohrbeck

Corporate Foresight by Rene Rohrbeck


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Summary

Have you ever wondered why even large companies fail when faced with changes in their environment?

Corporate Foresight Summary

Corporate Foresight: Towards a Maturity Model for the Future Orientation of a Firm by Rene Rohrbeck

Have you ever wondered why even large companies fail when faced with changes in their environment? Would you be surprised to learn that the average life expectancy of a Fortune 500 company is below 50 years? This book presents findings from 19 case studies in multinational companies such as Siemens, Volkwagen, General Electric, Philips and Deutsche Telekom. Rene Rohrbeck proposes a Maturity Model to assess how prepared a company is to respond to external (disruptive) change. He uses data from 107 interviews with board members, corporate strategists, innovation managers, and corporate foresight professionals to present and discuss best practices. Using illustrations to show the complex interaction of corporate foresight with other units such as innovation and strategic management, Rene Rohrbeck provides the reader with rich insights on how to make an organization agile and reactive towards change. For scholars this book proposes multiple hypotheses and frameworks for future research.

Table of Contents

Introduction.- Literature Review.- Research Design.- The Maturity Model of Corporate Foresight.- Best-practices in corporate foresight.- Discussion and Conclusion.- References.-Appendix.

Additional information

NLS9783790828276
9783790828276
3790828270
Corporate Foresight: Towards a Maturity Model for the Future Orientation of a Firm by Rene Rohrbeck
New
Paperback
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
2013-01-02
220
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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