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Critical Approaches to Superfoods Richard Wilk (Indiana University, USA)

Critical Approaches to Superfoods By Richard Wilk (Indiana University, USA)

Critical Approaches to Superfoods by Richard Wilk (Indiana University, USA)

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Critical Approaches to Superfoods Summary

Critical Approaches to Superfoods by Richard Wilk (Indiana University, USA)

Are superfoods just a marketing device, another label meant to attract the eye? Or do superfoods tell us a deeper story about how food and health relate in a global marketplace full of anonymous commodities? In the past decade, superfoods have taken US and European grocery stores by storm. Novel commodities like quinoa and moringa, along with familiar products such as almonds and raw milk, are now called superfoods, promising to promote health and increase our energy. While consumers may find the magic of superfoods attractive, the international development sector now envisions superfoods acting as cures to political and economic problems like poverty and malnutrition. Critical Approaches to Superfoods examines the politics and culture of superfoods. It demonstrates how studying superfoods can reveal shifting concepts of nutritional authority, the complexities of intellectual property and bioprospecting, the role marketing agencies play in the agro-industrial complex, and more. The multidisciplinary contributors draw their examples from settings as diverse as South India, Peru, and California to engage with foodstuffs that include quinoa, almonds, fish meal, Rooibos Tea, kale and acai.

Critical Approaches to Superfoods Reviews

This super book takes a holistic and critical approach to superfoods-those purported to have extraordinary nutritional or curative powers. An intriguing read for both scholars and foodies. * Carole Counihan, Professor Emerita of Anthropology, Millersville University, USA. She is author of Italian Food Activism in Urban Sardinia (Bloomsbury, 2018) and Editor-in-Chief of Food and Foodways. *
Critical Approaches to Superfoods is more than a story about acai, ancient grains, and kale. It demonstrates how , why, and what we eat changes over time, particularly in consumer economies. Whether superfoods prove a passing fad or a lasting consumer fascination, this book scrupulously documents how these products and ingredients operate within the individual, social, and international dynamics of science, marketing, and cultural desires to 'optimize' health and wellbeing. * Emily Contois, Assistant Professor of Media Studies, University of Tulsa, USA *

About Richard Wilk (Indiana University, USA)

Emma McDonell is Visiting Assistant Professor at the University of Tennessee at Chattanooga, USA. Richard Wilk is Distinguished Professor in the Department of Anthropology at Indiana University, USA. His publications include Home Cooking in the Global Village (2006), and Rice and Beans (2012).

Table of Contents

List of Figures List of contributors Acknowledgements 1.Introduction. Tracking Superfoods Emma McDonell and Richard Wilk Part I. Making foods super 2.From Seasonal Specialty to Superfood: Almonds, Overproduction, and the Semiotics of The Spatial Fix Emily Reisman 3.The New Pomegranate: Rooibos Magic, Traditional Knowledge, and the Politics and Possibilities of Superfoods Sarah Ives 4.Extractionist logics: the missing link between functional foods and superfoods Christy Spackman Part III. Working miracles 5.A Really Good Story Behind It: Moringa Bars and Venture Capital Funding Julie Guthman 6.The Miracle Crop as a Boundary Object: Quinoa's Rise as a Neglected and Under-Utilized Species Emma McDonell 7.What Makes Food Super? The Post-Eugenic Promises of Fish Flour and Other Super Powders Hannah LeBlanc Part III. Superfood trajectories 8.From Superfood to Staple? Tracing the Complex Commoditization of Kale Marvin Joseph F. Montefrio and Anacorita O. Abasolo 9.The Global Acai: A Chronicle of Possibilities and Predicaments of an Amazonian Superfood Eduardo S. Brondizio 10.Amaranth's Rediscovery In Mexico: A Path Towards Decolonization of Food? Florence Betrisey and Valerie Boisvert Index

Additional information

NLS9781350195349
9781350195349
1350195340
Critical Approaches to Superfoods by Richard Wilk (Indiana University, USA)
Richard Wilk (Indiana University, USA)
New
Paperback
Bloomsbury Publishing PLC
2022-06-30
232
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
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