My Account
Log in Registration
All
Cart
Highlights
Fiction Books
Non-Fiction Books
Children's Books
Rare Books
Music
DVD & Blu-Ray
Video Games
Category
Wishlists
Cart
All
Free Shipping in the UK
Trustpilot
Proud to be B-Corp

Rethinking Creativity Robert W. Weisberg (Temple University, Philadelphia)

Rethinking Creativity By Robert W. Weisberg (Temple University, Philadelphia)

Rethinking Creativity by Robert W. Weisberg (Temple University, Philadelphia)

Reviews:
£31.59
Condition - New
Only 2 left
New

Summary

Academics, students, and researchers in creativity will discover a new perspective on the subject: creative innovation depends on inside-of-the-box thinking. That's right! Not outside the box... This book presents creativity as a concept that builds on what we know and how we use old ideas to produce new ones.

Rethinking Creativity Summary

Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation by Robert W. Weisberg (Temple University, Philadelphia)

This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's award-winning house, 'Fallingwater.' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability.

Rethinking Creativity Reviews

'This is a tour-de-force volume explaining the controversial view that creativity does not involve any special thought processes, just those processes that we use every day. The book conveys the timely and important message that creativity is not only for the gifted, the artistically talented, or the genius. Rather, it is something anyone can practice.' Robert J. Sternberg, Professor of Human Development, Cornell University, USA, and Honorary Professor of Psychology, University of Heidelberg, Germany

About Robert W. Weisberg (Temple University, Philadelphia)

Robert W. Weisberg is a cognitive psychologist and Professor of Psychology at Temple University, Philadelphia. His primary area of interest is the cognitive mechanisms underlying creativity, on which he has published numerous papers and books.

Table of Contents

Part I. Introduction: 1. Setting the stage: Introduction to the study of creativity: 2. Creativity: What it is; Part II. Analytic Thinking in Creativity: 3. Problem solving; 4. Case studies of creativity: the universality of creativity; 5. Analogical thinking in problem solving and creativity; Part III. The Question of Extraordinary Thought Processes in Creativity: 6. How do you get to Carnegie hall? Practice, talent, and creativity; 7. Insight in problem solving and creative thinking; 8. The question of unconscious processes in creative thinking; 9. Genius and madness; Part IV. The Psychometrics of Creativity: Can We Identify Creative People?; 10. Testing for creativity: divergent thinking, executive functioning, and creative thinking; 11. The search for 'the creative personality'; Part V. The Bigger Picture: 12. Two confluence theories of creativity; Part VI. The Neuroscience of Creativity: 13. The neuroscience of creativity.

Additional information

NLS9781108742900
9781108742900
1108742904
Rethinking Creativity: Inside-the-Box Thinking as the Basis for Innovation by Robert W. Weisberg (Temple University, Philadelphia)
Robert W. Weisberg (Temple University, Philadelphia)
New
Paperback
Cambridge University Press
2020-09-10
420
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a new book - be the first to read this copy. With untouched pages and a perfect binding, your brand new copy is ready to be opened for the first time

Customer Reviews - Rethinking Creativity