"Customer Care" will help you understand why caring for your customers is so important, how you can improve the service you offer and, ultimately, contribute to achieving organisational excellence. Clear, practical guidance is given on how to: focus on your customers and the services you provide - both internal and external; identify your real customer needs and how best to meet them; find out what customers actually think of your service or product; improve communication with your customers - face-to-face, on the telephone or in writing; turn customer complaints into opportunities to impress; and, monitor, evaluate and continuously improve your customer care.