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FLORISTRY HANDBOOK Rona Coleman

FLORISTRY HANDBOOK By Rona Coleman

FLORISTRY HANDBOOK by Rona Coleman


£3.50
New RRP £13.99
Condition - Good
Only 1 left

Summary

This manual on various aspects of floristry includes techniques involved in making arrangements, funeral tributes, retailing methods and tips on how to prepare and present cut flowers and foliage ready to sell in the flower shop. It should be of use to the student and professional florist.

FLORISTRY HANDBOOK Summary

FLORISTRY HANDBOOK by Rona Coleman

This manual on various aspects of floristry includes techniques involved in making arrangements, funeral tributes, retailing methods and tips on how to prepare and present cut flowers and foliage ready to sell in the flower shop. It should be of use to the student and professional florist. Rona Coleman is a teacher and international designer. She holds the National Diploma of the Society of Floristry and is a member of the American Institute of Floral Design.

Table of Contents

Introduction to the flower industry; wires and general equipment; wiring methods; arrangements; funeral tributes and sympathy designs; funeral tributes - formal designs; buttonholes, corsages and head-dresses; weddings; window dressing and display; care and conditioning of perishable stock; packing and presentation; daily work routine; organizing deliveries; customer relations; staff relations; peak period organization; salesmanship; peak trading days; questions and answers.

Additional information

GOR002838831
9780713451436
0713451432
FLORISTRY HANDBOOK by Rona Coleman
Used - Good
Hardback
Batsford Ltd
19860327
144
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - FLORISTRY HANDBOOK