Never Take No For an Answer is directed towards the professional negotiator as well as anyone else who once in a while has to negotiate. And who does not? Provided with practical suggestions, recommendations, warnings and information on the dos and don'ts of the negotiating process, the reader gains valuable insight into what happens at the negotiating table. Interspersed with many real-life examples and anecdotes, the book includes advice and guidelines on: preparing for negotiation - the dos and don'ts, specific tactics - when to apply them, the negotiating process, breaking deadlocks, making concessions pay, the role of time, negotiating abroad, how to negotiate as a team and how not to negotiate - a list of 40 common errors.